Saturday, November 12, 2011

Luxury Apartment?

Old time property developers, David Devine and Ken Woodley, now of Metro Property Developments, specialised in low end high rise apartments.  They are advertising one of their many new developments, Brooklyn on Brookes, as "Luxury Valley Apartments from $305,000".

I wonder what makes these apartments "luxury"?  Sure, they will be new, but a new apartment does not mean it is luxurious.  Let's look at the facts:

  • built on a main road, Ann Street
  • no city or river views from most levels
  • 191 apartments, most with only one bathroom
  • small apartments
  • no separate kitchen
  • bathrooms do not have separate bath and shower
  • little cupboard and storage space in apartment
  • no balcony
In my view, calling these "luxury apartments" is seriously misleading.  Buyers beware! 

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