Alex Perry Residential Struggling?

Alex Perry Residential in the Valley launched with great hype, and, according to hits on this blog, was of great interest to people looking to buy an apartment.  The dreams and promises of 2011 may not come true.  According to Property Observer:

"... the much touted Alex Perry Residential development, which hit the market more than two years ago complete with supermodels and paparazzi, continues to struggle with developer Chrome Property providing no update on off-the-plan sales to Colliers International.  Colliers International records 40 apartments sold to date out of 143 for a project which was first marketed in May 2011 and is now being managed by property development services group Xede, after being re-jigged with three-bedroom apartments replaced with one bedroom apartments and more than half of the 143 apartments to be sold to investors as serviced apartments.

Xede managing director Rod Fiddler told Property Observer the project had received development approval with a builder appointed.

“Sales are continuing and we are progressing towards financiers’ pre-sales targets.  We are not in the business of publicly declaring sales results as these are too often manipulated or misinterpreted," he said.  “Construction is targeted to commence this side of Christmas with demolition as early as September 2013,” he said.

New Apartments

RealEstate.com.au has a section that lists new apartments being sold off the plan.  Here it is for The Valley in Brisbane.  Useful if you want a new, overpriced apartment.

Alex Perry Apartments - Sales Slow?

The developers of the delayed 11-storey Alex Perry Residential apartment block in Brisbane’s Fortitude Valley have removed all three-bedroom apartments from the design and are awaiting council approval on a modified development application.  A spokesperson for developer Chrome Property told Property Observer there were few enquiries for the three-bedroom apartments since the project launched in May last year, complete with paparazzi and supermodels.  The three-bedders have been replaced with one-bedroom apartments as part of a “redefined product”, and 77 of the 143 apartments will be sold to investors as serviced apartments with a hotel operator lined up to manage them.  Investors are being offered 6% guaranteed rental returns for up five years net of management fees, with settlement anticipated for early 2014.  Construction is expected to start at the end of the year, with completion in early 2014.  One-bedroom apartments will start from $381,000 and two-bedroom units from $550,000.  Chrome has been reluctant to reveal sales numbers since the project was launched.
Full Story Here.

Most Popular Posts

One of the most popular posts in recent times has been a short note about Alex Perry Residential. The post is here. I suspect that the developers would be thrilled about the interest this development is generating.

The three most popular posts of all time are (1) a post from May 2008 about the then proposed Soleil Tower from Meriton, and (2) a short post from May 2010 about flood maps, and (3) a post from January 2011 about the Brisbane floods.

This month, this blog passes 200,000 all time page views. Thank you readers for your support and comments.

Alex Perry Residential

A new development in the Valley is now in pre-sales, Alex Perry Residential. It has 131 apartments, a mix of 1, 2 and 3 bedrooms. The website says apartments are priced from $375,000 to $3 million. It is located at 959 Ann Street, on the corner of Chester St.

See also Brisbane Times