Sunday, May 12, 2013

Bad real estate agents

I heard another story about real estate agents ripping off a client.  It is worth considering this story, especially if you are thinking of selling, as it is not uncommon.  The agent, who is well regarded, advised the seller of a potential sales price, lets say $900,000.  The agent then sold an advertising and promotional package to the seller, at a cost of more than $20,000.  The agent recommended an auction.  The highest bid at the auction was about $700,000.  The agent then bullied the seller to sell at that price.  The seller refused, and the property did not sell.  It is still on the market.  The agent over-estimated the sales price to get the listing, and made a good profit from the advertising package.  The seller is unhappy, as she would never have tried to sell the property if it was only worth $700,000.

Take care when an agent recommends an auction and an expensive advertising package.

Ask the agent to provide you with a CMA (Competitive Market Analysis) to justify the agent's view of the selling price, and get that in writing.  Study it careful.  And take care!

Recent quote from Warren Buffett:  "It is a lot easier to buy than to sell."

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