Dumb Advertisement

An advertisement in this Saturday's Courier Mail by Ray White CBD for an apartment at 6 Parklands (Apt 6008): "CBD Parkland Living - Below Market Value. Auction." How can a well run and well promoted auction sell a property at below market value? The auction result is exactly market value on the day of the auction. Is Ray White CBD is saying that it does not do a good job promoting the auction so that few people will know about it, and therefore it will sell at auction below market value? Another example of dumbness.